Monday, April 4, 2011

Top 3 Reasons to Move to a Lifestyle Community

Driven by research and shaped by buyers, lifestyle communities make sense for all the right reasons

Freedom from the burdens of home maintenance. The ability to pick up and go. The desire to simplify life and travel more. These are the top three motivating factors for homeowners considering a move to a lifestyle community, as presented during a recent real estate trends seminar held at Athertyn at Haverford Reserve

Athertyn's carefree lifestyle has given the Pattersons (Athertyn Homebuyers) the freedom to spend more time together enjoying the leisure activities they love.

Hosted by the Pohlig organization, the seminar featured insights about the success of lifestyle housing in an otherwise slow real estate market. Panelists included Barbara Kleger, president of Philadelphia firm 55+ Consulting; Lisa Price, principal of New Home Marketing Services; Larry Flick, Chairman & CEO of Prudential Fox & Roach; and Todd Pohlig, a principal of the Pohlig organization, whose extensive survey of local buyers first pointed to the need for an upscale lifestyle community on the Main Line.

“In listening to our buyers over the past 10 years or so, we began to hear requests for something that just didn’t exist on the Main Line,” Pohlig said. “Building Athertyn allowed us to incorporate those requests from the ground up, and every feature of the community—from the floor plans to the finishing details to the clubhouse and the outdoor amenities—was inspired by our research and our conversations with buyers.”

Kleger helped to explain the growing popularity of lifestyle housing in her discussion of the characteristics of the boomer generation. “More than any generation before, boomers strive to continue learning and growing in everything they do,” Kleger said. “They pursue new beginnings, new adventures, and new chances to define themselves.” According to Kleger, boomers include lifestyle, work, and a desire to simplify life among their primary reasons for a move. Unlike previous generations, today’s 50+ home-buyers want to “rightsize” rather than merely downsize, selecting luxurious finishes, open floor plans, and flexible living spaces.

Several Athertyn residents lent their own perspectives to the real estate trends panel, listing simplified responsibilities, freedom to enjoy leisure activities, the community’s Main Line location, and the opportunity to build new social relationships among their reasons for moving to a lifestyle community. Athertyn resident Linda Patterson, who was among the first to move to Athertyn in summer 2009, may have said it best: “We weren’t planning to move to a lifestyle community, but we fell in love with Athertyn.”

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