Thursday, March 3, 2011

"Lifestyle living," demystified

“Lifestyle living,” demystified
As lifestyle communities grow in popularity, find out the true benefits behind the buzzwords

Newspapers have built entire real estate sections around them. Realtors and developers have made them a permanent addition to their marketing vocabularies. But what exactly do the terms “lifestyle community” and “lifestyle living” mean?

As the leading edge of the boomer generation contemplates retirement and the trailing edge enters its 50’s, its members are overwhelmingly likely to remain active in careers, travel, entertaining, and exercise, not to mention a wide range of volunteer commitments and recreational pursuits. The emergence of lifestyle communities as a housing option has grown out of this diverse and dynamic population's demand for stylish, maintenance-free homes with state-of-the-art shared amenities in convenient, desirable locations.

A lifestyle community consists of privately owned homes whose buyers enjoy membership in an association that handles exterior maintenance and ideally contains a residents’ clubhouse and access to a wide range of recreational amenities and social groups. Not to be confused with senior living communities, which typically afford few, if any, recreational facilities, or with continuing care retirement communities (CCRCs), which provide assisted living and nursing care.  Lifestyle communities are specifically geared toward active adult buyers seeking a completely autonomous lifestyle, maintenance-free home ownership, and the opportunity to be a member of an active and engaged social network.

For the boomer generation’s parents, retirement often meant relocation to warm-weather havens such as Florida or, more recently, Arizona. But for today’s 50+ set, retirement itself is a fuzzy concept, and the notion of a cross-country move away from family, friends, established careers and fulfilling community involvements no longer holds the appeal it once did. Lifestyle communities, now an option in many major metropolitan areas, enable their active, educated, professional buyers to enjoy the benefits of a resort community without having to leave their familiar turf.

Athertyn at Haverford Reserve, the first community of its kind on the Main Line, is a prime example of lifestyle living at its best, offering the ideal combination of location, amenities, and an exceptional quality of life that sets this lifestyle community apart. Built by the Pohlig organization, Athertyn features elegant condominium homes arranged around a central clubhouse where residents enjoy such amenities as a fitness center, clubroom, library and conference room, pool, and tennis court. Situated within the 209-acre Haverford Reserve, the community is just two miles from the Haverford train station, yet features a secluded parkside setting with community vegetable and flower gardens, miles of nature trails, and access to township recreational fields.

Athertyn at Haverford Reserve is an example of Main Line condos that cater to adult lifestyle living

“We describe Athertyn as ‘Main Line living simplified,’” said Todd Pohlig of the Pohlig organization. “To us, ‘lifestyle living’ means that our buyers can enjoy—possibly for the first time in their adult lives—freedom from home maintenance and an opportunity to live life on their terms, whether that means more time to travel, become more active in volunteer work, or pursue hobbies that have always taken a backseat to their other responsibilities.”

“Many of our buyers are professionals who have built their lives on and around the Main Line,” added Don Pohlig of the Pohlig organization. “Athertyn offers residents a first class environment in a truly outstanding Main Line location, so they are able to enjoy simplified, maintenance-free living without disrupting their existing careers, friendships, or other local connections.”

With nine elegant floor plans ranging in size from 1,800 to nearly 3,000 square feet and incorporating Pohlig’s signature craftsmanship, personalization, and attention to detail, Athertyn’s custom-grade condominium homes provide plenty of space for residents to take a break from their active schedules and contemplate the benefits of their newfound lifestyle.

Athertyn at Haverford Reserve is located on Parkview Drive, near the intersection of College Avenue and Darby Road in Haverford, PA. The Athertyn Sales & Design Center is open daily from 11 a.m. - 5 p.m. or by appointment at 5109 Parkview Drive. Homes priced from the Upper $500’s to $1.3+ Million. For more information, call 610-525-5110 or visit

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