Tuesday, March 29, 2011

Athertyn at Haverford Reserve Takes Condominium Living Outside the Box

Individual style meets maintenance-free living at the Main Line’s premier 55+ community

Today’s 50-plus buyers—more than any generation before—are a diverse and dynamic group, active in careers, travel, entertaining, and exercise, not to mention a wide range of hobbies and recreational pursuits. As these homeowners contemplate trading yard work and unused rooms for a right-sized home and a maintenance-free lifestyle, many are asking the question, “Will one-level condominium living offer all the style and elegance that are the hallmark of a Main Line home?” At Athertyn at Haverford Reserve, the premier lifestyle community from the Pohlig organization, the answer is a resounding yes.



The gourmet kitchen in the Athertyn Furness home ensures that you'll entertain in style.

Pohlig responds to this burgeoning market with nine distinctive floor plans ranging in size from 1,800 to 3,000 square feet. All incorporate elegant lines and open, spacious living areas reminiscent of a stately Main Line home. The list of standard features and the quality of construction are impressive by any measure, but it’s the range of choices available that elevate Athertyn to the realm of truly exceptional.

Widely acclaimed for their superior standards in design, craftsmanship, and attention to detail, Pohlig approaches the construction of each Athertyn residence with the same commitment to personalization that it brings to its custom home process, ensuring that every new home reflects the buyer’s individual taste and style.


The master bathroom in the Athertyn Furness home will be your secret sanctuary.

“One of the most exciting things about Athertyn has been the opportunity to bring our custom finish details to a lifestyle community,” said Todd Pohlig, who with his brother Don has built custom homes on the Main Line for more than 35 years. “It was important that we capture the understated elegance we all love in the area’s classic Main Line architecture. We’ve combined that classic influence with the comfortable proportions and easy-living floor plans our buyers are asking for in a lifestyle home.”

From there, buyers can personalize the home with their choice of millwork, trim, flooring, cabinetry, and wall finishes, as well as bathroom appointments, kitchen amenities, lighting, and home technology, among other distinguishing details.

Thursday, March 24, 2011

Meet the Athertyn Team - Open House March 27 - 12-3 pm

 Isn’t it time for the time of your life?

Meet Todd and Don Pohlig, Dave Roberts and the Athertyn Team today, March 27th from 12 - 3 pm at Athertyn at Haverford Reserve, the Main Line’s premier 55+ lifestyle community. They will show you how a move to Athertyn will give you a whole new outlook on life. Take a tour, meet the team and learn why their beautiful new lifestyle community is the right move at the right time.

Don Pohlig, Dave Roberts and Todd Pohlig at the Athertyn Clubhouse at Haverford Reserve

For many empty-nesters, the decision to sell the family home does not come easily. Intellectually, we understand that it makes no sense to heat and dust unused rooms, and we know that we’re spending too much of our time and money on, home maintenance, repairs, and old inefficient heating systems. Emotionally, however, we’re attached to the place where we’ve raised our children, hosted family and friends, and lived a significant portion of our lives.

Dave Roberts, the longtime weather anchor for Philadelphia’s Channel 6 Action News, and his wife Patti, were no exception. “It was difficult to make the decision to leave our home,” Patti says. “We built our life together there, and it held years of great memories. On the other hand, we were excited to begin a new adventure and see what the future would bring.”

“We had considered all the reasons for a move,” said Dave, “but we hadn’t found the right place. When we came to visit Athertyn, it had just the right feel, and we thought, ‘Why wait?’ This has everything we were looking for, with no sense of compromise.”

With the decision now behind them, Dave and Patti have no regrets. “We absolutely love it here,” Patti said. “It feels like home, and yet we have so much freedom, and so much more time. We’ve enjoyed visiting our children, going to our grandchildren’s games, and getting together with other family and friends.” Dave added, “We’re having the time of our lives and we’re making new memories here.”

Athertyn is situated in the heart of the 209-acre Haverford Reserve, offering a maintenance-free lifestyle less than two miles from the Haverford train station. A private residents’ clubhouse is central to the community’s lifestyle, with a fitness center, executive style library and conference room, club room with billiards, and a great room offering abundant options for socialization and recreation. Outside, residents enjoy a tennis court, putting green, pool with spa, formal gardens, and community flower and vegetable gardens, as well as access to five miles of nature & walking trails surrounded by more than 120 acres of preserved open space and 45 acres of township environmental and recreational areas.


The Athertyn at Haverford Reserve Clubhouse features a USTA approved tennis court


Named Best 55+ Lifestyle Community for 2010 by the Home Builders Association  of Chester and Delaware Counties, Athertyn at Haverford Reserve brings the elegance of the Main Line to condominium living. With concrete and steel construction in a classic Main Line architectural style, Athertyn’s upscale condominium homes feature open, spacious floor plans designed for modern living.


Wednesday, March 23, 2011

Athertyn is HBA Award Winner in Six Builder Categories

The Pyramid Awards recognize excellence in innovation, design, and quality of craftsmanship for builders throughout Chester and Delaware counties.  Athertyn took top prize in the following categories:

  • Best Lifestyle community
  • Best Community Clubhouse
  • Best Home of the Year The Furness Model
  • Best Interior Merchandising The Furness Model
  • Best Exterior Landscaping
  • Best Builder/Realtor Summit Lifestyle Housing Seminar
 
The clubhouse at Athertyn brings elegance to adult lifestyle community living


Friday, March 18, 2011

Why wait? Boomers finding the time is right to launch the next phase in their lives

Maintenance-free living, freedom to “pick up and go” top buyers’ list of reasons for moving to Athertyn

Throughout most of our adult lives, the move to a new home is precipitated by a major life event: a new job, a relocation, or a new baby in a house that’s already bursting at the seams. But once our child-rearing years are behind us and we’re past the days of traversing the country to pursue a career, our reasons for moving become less urgent and more personal. 


"You could be having the time of your life.  We are!" Dave & Patti Roberts enjoying the community lifestyle living at Athertyn


Nearly half of all baby boomers plan to move at some point before or during their retirement, but without a pressing need to move, it’s often a case of waiting for what feels like the right moment—or the right property. Often the decision to move comes only after a gradual realization process: another weekend spent mowing the lawn instead of enjoying it, another workday spent waiting for the roofers, another season of heating or cooling unused rooms.

For Dave Roberts, the longtime weather anchor for Philadelphia’s Channel 6 Action News, the “Aha!” moment arrived when he and his wife first visited Athertyn at Haverford Reserve. “We weren’t in any particular hurry to move, but the maintenance-free aspect and the ability to easily pick up and travel certainly appealed to us,” Roberts said. “When we came to visit Athertyn, it had just the right feel, and we thought, ‘Why wait?’ This is everything we were looking for, with no sense of compromise.”

Roberts echoes the sentiments expressed by many Main Line boomers in a survey conducted by the Pohlig organization, the builder behind the award-winning Athertyn at Haverford Reserve. Survey respondents listed the desire for maintenance-free living, the ability to “pick up and go,” and a desire to simplify life among their primary reasons for considering a move to a lifestyle community.

“For the first time in our lives, we’re able to move because we want to, not because we have to,” says builder Todd Pohlig, who counts himself among the boomer population. “Our buyers are discovering this amazing new found freedom and having a great time socializing with other residents at the clubhouse – it’s the boomer life, stage II! We’ve all worked hard and made huge contributions in our lives. Now we want to start enjoying our new adventures and have fun while we’re still young!”

Athertyn’s park-side location in Haverford and the builder’s outstanding reputation were other important factors in Roberts’ decision. “We’ve built a wonderful life here, and we wanted to stay in the neighborhood. We were very familiar with the Pohlig organization and the quality of the homes they build, so we were very comforted to know that Pohlig was the builder behind Athertyn,” Roberts said.

Athertyn at Haverford Reserve is located on Parkview Drive, near the intersection of College Avenue and Darby Road in Haverford, PA. The Athertyn Sales & Design Center is open daily from 11 a.m. - 5 p.m. or by appointment at 5109 Parkview Drive. Homes priced from the Upper $500’s to $1.3+ Million. For more information, call 610-525-5110 or visit www.athertyn.com.

Wednesday, March 16, 2011

Athertyn Main Line Enrichment Series - A Night in Tuscany

As part of the on going Enrichment Series, the Athertyn team and the Pohlig Organization are inviting folks to be their guest on an exciting journey to adventure, self-discovery and learning.  The Italian countryside comes to the Main Line!  Enjoy an evening with the best opera voices that our region has to offer. You will be enchanted by their unique blend of classical and traditional Italian songs.  This event will be presented by the Delaware Valley Opera Company.

The Athertyn team, the Pohlig Organization, and Delaware Valley Opera Company present "A Night in Tuscany"

This event will be held Thursday, March 24th, 2011 from 7:30 to 9:00 pm at the Athertyn Clubhouse, 7700 Parkview Drive, Haverford, PA.  Those interested in attending this event can R.S.V.P. to Carrie Sullivan at 610-647-4700 or send an email to info@athertyn.com to reserve seats.

Monday, March 14, 2011

Lifestyle housing occupies a bright spot in the "new normal" market

Expert panel shares research, insights at real estate trends seminar at Athertyn at Haverford Reserve

Boomers are making a difference. While this notion surely comes as no surprise to members of the boomer generation themselves, understanding the desires and motivations of this diverse and dynamic group is the key to understanding the growing demand for lifestyle housing in an otherwise sluggish market.



Real Estate Industry Expert Panel on Main Line Lifestyle Housing Market

The Pohlig organization, whose extensive survey of the local 50+ market first uncovered the need for an upscale lifestyle community on the Main Line, recently hosted a real estate trends seminar for 180 Prudential Fox & Roach real estate agents at Athertyn at Haverford Reserve, where a panel of experts discussed the profile of a lifestyle buyer and the motivations of the housing market’s fastest-growing segment.

Todd Pohlig greeted attendees and summarized the results of research conducted for the
Pohlig organization by Philadelphia consulting firm 55+ Consulting. Among the key insights he shared were the top three reasons buyers consider moving to a lifestyle community. First was relief of home maintenance tasks, followed closely by the ability to “pick up and go,” with the desire to simplify life and travel more coming in a strong third.

Barbara Kleger, president of 55+ Consulting, provided context for these findings in her discussion of the characteristics of the boomer generation. More than any generation before, boomers strive to continue learning and growing in everything they do, pursuing new beginnings, new adventures, and new chances to define themselves. According to Kleger, boomers include lifestyle, work, and a desire to simplify life among their primary reasons for a move. Unlike previous generations, today’s 50+ homebuyers want to “rightsize” rather than merely downsize, selecting luxurious finishes, open floor plans, and flexible living spaces.

Thursday, March 10, 2011

Athertyn at Haverford Reserve brings the elegance of the Main Line to condominium living

Upscale, one-floor living homes feature:
  • Concrete and steel construction in a traditional regional architectural style
  • Open, spacious floor plans designed for modern living
  • Outstanding lifestyle amenities, including access to five miles of walking and nature trails surrounded by 120 acres of preserved open space, plus an award-winning residents’ clubhouse, fitness center, pool with spa, tennis court, putting green, and community flower and vegetable gardens
  • Custom-grade opportunities for personalization, including millwork, trim, flooring, cabinetry, and wall finishes, as well as bathroom appointments, kitchen amenities, lighting, and home technology, among other distinguishing details.
  • Maintenance-free living in a spectacular parkside location in the heart of the Main Line, less than two miles from the Haverford train station.
Athertyn at Haverford Reserve provides upscale luxury living in a lifestyle condominium community with full amenities

Monday, March 7, 2011

Athertyn Enrichment Series offers opportunities for entertainment and lifelong learning

Popular new program brings first-hand cultural experiences to the Main Line's premier lifestyle community


Haverford, PA — March, 2011— One of the many benefits of home ownership at Athertyn at Haverford Reserve is the community's spectacular location, convenient to all the social and cultural attractions of the Main Line and downtown Philadelphia. Now Athertyn is making it even easier to enjoy a wide range of cultural experiences with the Athertyn Enrichment Series, a series of fun and educational events that brings entertainment, culinary adventures, and the fine and performing arts to Athertyn residents and guests.


Held at the Athertyn residents' clubhouse, the Enrichment Series gives attendees first-hand access to artists, performers, and scholars who share their knowledge and talents in a relaxed, intimate setting. Past events have included a collaboration with the Main Line Art Center, a timely session on holiday entertaining presented by Festivities Catering, and a 90-minute “Around the World” wine tasting and food pairing trip with Zach Morris, a certified sommelier instructor from the award-winning Wine School of Philadelphia.

A highlight from the Enrichment Series 'Around the World' wine tasting event held at the Athertyn clubhouse

Upcoming programs will include "A Night in Tuscany" and "S'Wonderful Evening with Porter and Gershwin," both featuring the Delaware Valley Opera Company; "The Master of Suspense: Alfred Hitchcock," with Andrew J. Douglas, Ph.D., of the Bryn Mawr Film Institute; and "Sizzling Hot BBQ & Marinating Pointers," presented by the Viking Culinary Center and Ferguson Enterprises.


"The Athertyn Enrichment Series has been extremely well-received by the Athertyn community," said builder Todd Pohlig. "Our buyers are finally at a stage in their lives where they are able to pursue the activities and interests that they've always put off in the past. We know that many Athertyn residents share a great passion for learning and experiencing new things, and the Enrichment Series has been a fantastic way to bring that ongoing sense of adventure and self-discovery to the community."


Admission to events in the Athertyn Enrichment Series is free, but reservations are required. For more information, call 610-525-5110 or visit www.athertyn.com and click on "Enrichment Series Events." Athertyn at Haverford Reserve is located on Parkview Drive, near the intersection of College Avenue and Darby Road in Haverford, PA. The Athertyn Sales & Design Center is open daily from 11 a.m. - 5 p.m. or by appointment at 5109 Parkview Drive.




About Pohlig and Athertyn at Haverford Reserve


After 30 years of building the finest custom homes on the Main Line, the Pohlig organization has become synonymous with personalization. Nationally recognized for their superior craftsmanship and attention to detail, the company was named “America’s Best Custom Home Builder” and has been the recipient of numerous other industry, civic, and business honors. With Athertyn at Haverford Reserve, the Main Line’s premier 55+ lifestyle community, Todd and Don Pohlig bring the elegance of Main Line architecture and culture to condominium living.


Named a 2009 Award winner by the National Association of Home Builders, Athertyn is situated in the heart of the 209-acre Haverford Reserve, offering a maintenance-free lifestyle less than two miles from the Haverford train station. A private residents’ clubhouse is central to the community’s lifestyle, with a fitness center, executive style library and conference room, a club room with billiards, and a great room offering abundant options for socialization and recreation. Outside, residents enjoy a tennis court, putting green, pool with spa, formal gardens, and community flower and vegetable gardens, as well as access to five miles of nature trails surrounded by more than 120 acres of preserved open space and 45 acres of township environmental and recreational areas.

Thursday, March 3, 2011

"Lifestyle living," demystified

“Lifestyle living,” demystified
As lifestyle communities grow in popularity, find out the true benefits behind the buzzwords


Newspapers have built entire real estate sections around them. Realtors and developers have made them a permanent addition to their marketing vocabularies. But what exactly do the terms “lifestyle community” and “lifestyle living” mean?


As the leading edge of the boomer generation contemplates retirement and the trailing edge enters its 50’s, its members are overwhelmingly likely to remain active in careers, travel, entertaining, and exercise, not to mention a wide range of volunteer commitments and recreational pursuits. The emergence of lifestyle communities as a housing option has grown out of this diverse and dynamic population's demand for stylish, maintenance-free homes with state-of-the-art shared amenities in convenient, desirable locations.


A lifestyle community consists of privately owned homes whose buyers enjoy membership in an association that handles exterior maintenance and ideally contains a residents’ clubhouse and access to a wide range of recreational amenities and social groups. Not to be confused with senior living communities, which typically afford few, if any, recreational facilities, or with continuing care retirement communities (CCRCs), which provide assisted living and nursing care.  Lifestyle communities are specifically geared toward active adult buyers seeking a completely autonomous lifestyle, maintenance-free home ownership, and the opportunity to be a member of an active and engaged social network.


For the boomer generation’s parents, retirement often meant relocation to warm-weather havens such as Florida or, more recently, Arizona. But for today’s 50+ set, retirement itself is a fuzzy concept, and the notion of a cross-country move away from family, friends, established careers and fulfilling community involvements no longer holds the appeal it once did. Lifestyle communities, now an option in many major metropolitan areas, enable their active, educated, professional buyers to enjoy the benefits of a resort community without having to leave their familiar turf.




Athertyn at Haverford Reserve, the first community of its kind on the Main Line, is a prime example of lifestyle living at its best, offering the ideal combination of location, amenities, and an exceptional quality of life that sets this lifestyle community apart. Built by the Pohlig organization, Athertyn features elegant condominium homes arranged around a central clubhouse where residents enjoy such amenities as a fitness center, clubroom, library and conference room, pool, and tennis court. Situated within the 209-acre Haverford Reserve, the community is just two miles from the Haverford train station, yet features a secluded parkside setting with community vegetable and flower gardens, miles of nature trails, and access to township recreational fields.


Athertyn at Haverford Reserve is an example of Main Line condos that cater to adult lifestyle living


“We describe Athertyn as ‘Main Line living simplified,’” said Todd Pohlig of the Pohlig organization. “To us, ‘lifestyle living’ means that our buyers can enjoy—possibly for the first time in their adult lives—freedom from home maintenance and an opportunity to live life on their terms, whether that means more time to travel, become more active in volunteer work, or pursue hobbies that have always taken a backseat to their other responsibilities.”


“Many of our buyers are professionals who have built their lives on and around the Main Line,” added Don Pohlig of the Pohlig organization. “Athertyn offers residents a first class environment in a truly outstanding Main Line location, so they are able to enjoy simplified, maintenance-free living without disrupting their existing careers, friendships, or other local connections.”


With nine elegant floor plans ranging in size from 1,800 to nearly 3,000 square feet and incorporating Pohlig’s signature craftsmanship, personalization, and attention to detail, Athertyn’s custom-grade condominium homes provide plenty of space for residents to take a break from their active schedules and contemplate the benefits of their newfound lifestyle.


Athertyn at Haverford Reserve is located on Parkview Drive, near the intersection of College Avenue and Darby Road in Haverford, PA. The Athertyn Sales & Design Center is open daily from 11 a.m. - 5 p.m. or by appointment at 5109 Parkview Drive. Homes priced from the Upper $500’s to $1.3+ Million. For more information, call 610-525-5110 or visit www.athertyn.com.